I have been hoarding some photos in anticipation of writing this post for a while now. My last month in Switzerland seems like an appropriate moment to share them with you. By now, you’ve read a number of my posts about some very traditional, authentically Swiss events…think, Desalpes, The World Championships of Tracassets, St. Martin Fair, Alphorn concerts, and some inexplicable parades. And you’ve read about cheese and chocolate in more blog posts than I can count. You’ve also seen some beautiful images of Switzerland and the fun activities here, but what we haven’t talked about yet is something I like to describe as “Swiss Pride”…
Food is often labeled when it’s sourced or manufactured locally. Using Swiss milk in chocolate, yogurt, and other items is particularly desirable.
Even McDonald’s french fries are proud to be Swiss! (This sign says, “For our fries, we exclusively use Swiss potatoes.”)
I wish I could tell you a percentage (because I think it has to be high), but SO many cars are riding around with a CH sticker! (CH = the country code for Switzerland. It stands for Confoederatio Helvetica, or Swiss Confederation.) I admit; I bought one that I might be tempted to put on my car when I’m back in the US.
THIS JUST IN…a blog reader sent me a link to an article stating that these stickers are actually required when driving a car outside of Switzerland! I can’t confirm or refute, but I’ve definitely driven my car around outside of Switzerland a number of times without a sticker. I’ve received plenty of speeding tickets, but so far, no tickets for a stickerless vehicle. (https://en.comparis.ch/autoversicherung/news/2013/08/ch-kleber-auto.aspx)
Swatch proved that they could link Swiss Pride and fashion. These designs were sold in stores ALL OVER SWITZERLAND in the back half of 2015. Can you believe it?!
Please note the cow, paragliding goat, edelweiss, alphorn blowing cheese, the Swiss flag twirler, and the mountains. These ads literally can’t get more Swiss!
While this is a very small sample of examples, I wanted a few images to remind me of the pride this country has for its heritage, traditions, and quality. Don’t worry; I didn’t buy a cowbell watch. However, I guarantee that the sound of an alphorn or a cowbell will always bring back happy memories of my time spent in Switzerland.